To an audience of 15 at the Home Cottage in March, Fanny Maiklem explained how she started in business 30 years ago, by selling eggs and potatoes at the gate. Fast forward to 2006 and Fanny’s Farm Shop won Best Rural Retailer. The core values are to:
Buy Locally
Sell Locally
Employ Locally
Do recycling.
Fanny explained that one thing that goes well usually presents two more problems to overcome. She noted farming is very political – Fanny’s Farm Shop will never beat the supermarkets and suppliers. She asked if we really know where the food on our plate comes from? And what is ‘local’? To some suppliers this could mean production up to 35 miles away. This prompted discussion around the lack of an abattoir in the area, causing unnecessary distress to animals. Fanny doesn’t sell anything that is not local. Calabrese and chocolate cakes are the best sellers.
“Do you know where the food on your plate comes from? We should challenge claims about ‘local food’ and ‘organic eggs.” Fanny Maiklem
Health and safety is a big issue for the shop, as is trading standards and hygiene. Three samples are taken from each food item as part of a stringent regime of environmental control. Regulations prevent giving livestock leftover food.
As well as her daughter working in the shop, Fanny explained she provides local employment and added “staff with special needs are a pleasure to have.”
Some of the products sold at Fanny’s Farm Shop, and their local sources:
Watercress Gomshall
Chocolate cake Loseley, Guildford
Oak-smoked bacon Chobham
Owlett apple juice Kent
Spinach Milford, Godalming
Milk Leigh
Bread and scones Down’s Bakery
Butter and ‘parmesan’ Bookham, Hickstead
Eggs Fanny’s Farm’s own.
New suppliers contact Fanny regularly, on the basis of the reputation of the Farm Shop. Fanny noted with sadness there is only one milking herd in the area now, at Leigh, where once there were six. The shop stocks more varieties of marmalade than Fortnum and Masons, and the annual marmalade competition attracts 100 entries. Fanny’s own marmalade recipe is a closely guarded secret. Further stock that comes from the farm includes honey from eight beehives, and eggs. The farm also has a small vineyard and cuts its own willow. Fanny would like to see more local land given over to producing food and added…“Redhill Rec should be turned over to chickens!”
So what next for this local empire? Fanny has been trying to obtain a license to hold wedding ceremonies at the Farm, but this is proving the point of one step forward two steps back. The accessibility of the tree house is proving a stumbling block for obtaining a license, and Fanny has not been able to resolve her application successfully with the relevant bodies. This is clearly a temporary blockage to moving forward however, and Fanny says “to have a bride come in would be so exciting for us”. Fanny concluded her stimulating talk by adding: “the best is yet to come”.





